Rich in Keywords
First, FAQ pages are rich in keywords. By asking and answering questions related to your business, you use keywords specific to your industry. These keywords help a website rank higher on Google and other search engine results pages.
Resonate with Your Audience
Second, FAQs let your brand speak for itself. By incorporating your company’s authentic personality and voice, you create messaging that resonates with the audience. Not every question/answer needs to be serious. People love a good laugh. Don’t be afraid to add a couple of fun or offbeat questions and answers, if you think your audience is open to them.
Third, FAQs show the audience that you’re a knowledgeable authority in your industry. Credibility is important when clients make purchasing decisions.
Differentiate Your Brand
Fourth, FAQs differentiate your brand from your competition. By emphasizing what sets you apart, you describe the value of working with you, not someone else.
Fifth, FAQs save you time. Once clients sign a contract, schedule an initial consultation, or register for your services, you can refer them to your FAQs page. Here they’ll learn more about you and what to expect as your client, thus saving you the time answering the same questions over and over.
FAQs in Action
Lastly, let me show you how this works – by creating an FAQ page about FAQs!