As an experienced professional blogger, I have discovered the secret to blogging success. Commitment. Blogging isn’t a flash-in-the-pan experience. Instead, it’s an ongoing campaign that takes time, energy, and resources. Simply put, a successful blog takes work. That’s why it helps to partner with a professional like Writer to the Rescue. We are your accountability buddy, motivating you to stay on track.
Envisioning the outcome
There are lots of good reasons to blog. For example, blogging is a great way to express your brand’s identity through images and storytelling. Blogs help you separate yourself from the competition by explaining what’s uniquely you. Plus, you can share your company culture. Give readers insight into how and why you do what you do. This helps you attract good employees.
If your company is active on social media, it’s smart to amplify the reach of your blog by posting it to Facebook, Twitter and LinkedIn. You share your original content while building relationships with your social media fans. Fans go from your social media networks to your website. In this way, blogging increases traffic to your website where visitors are converted to customers.
Striking the right chord
You want fans to think: “How interesting.” “What a great read.” Then you’re hitting on the right cylinders. Your blogs are readable and informative. Plus, they demonstrate your authority on a topic of interest. Who doesn’t want to be known as an expert in their field? As a go-to resource when a person needs your product or service? In a blog, you can announce changes to your location or services, promote upcoming events, introduce new products, or celebrate milestones.
Getting noticed online
Surprisingly, blogs aren’t written just for the human eye. They also get the attention of search bots on the web. Blogs add depth to a website, further cementing your company’s authority and digital presence. If optimized properly, blogs can be rich in keywords, links, and images, thereby helping to improve a website’s organic ranking. Bottom line: Blogs help you get found on the internet as an essential part of SEO (Search Engine Optimization).
Trusting a blogging professional
Interested in learning more about blogging? Ready to sign on with the professional blogging services of Writer to the Rescue? Give us a call today, 920-639-1865.