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Lent: A Time for Change

Lent: A Time for Change

What are you giving up for Lent? That was a popular question when I was a kid. I was pretty ...
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content marketing

Why Content Marketing Fails – and Making Sure Yours Doesn’t

Where have you been all my life? Wouldn’t it be wonderful if you published one article or launched one email ...
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10 Blogging Strategies from a Ghostwriting Pro

10 Blogging Strategies from a Ghostwriting Pro

My husband, Bill, and I just returned from an amazing vacation to West Virginia. The Fall colors were magnificent, especially ...
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Berry Good Website Design

Berry Good Website Design

One of the highlights of summer is strawberry picking. Unfortunately, because of winter injury, my neighborhood farm (Berryland in Abrams) ...
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Father's Day

Father’s Day: A Way with Words

Jim Marcks Today is Father’s Day, a day to recall the ordinary things in life that make fathers extraordinary. Dads ...
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Role Reversal: A Mother’s Day Tribute to Our Kids

Role Reversal: A Mother’s Day Tribute to Our Kids

The tables were turned in 2019 when I underwent a stem cell transplant to treat leukemia. I was accustomed to ...
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5 E-newsletter Marketing Tips to Grow Your Business

5 E-newsletter Marketing Tips to Grow Your Business

\ Is an E-newsletter or Direct Mail newsletter right for your business? Before you create a newsletter marketing campaign, here ...
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5 Ways to Develop your Brand Image with FAQs

5 Ways to Develop your Brand Image with FAQs

When creating content for a website, I often recommend that clients create a Frequently Asked Questions page or FAQs blog ...
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gathering information for a blog

Gathering information for a blog

When I begin blogging for a client, we review three main points. First, we talk about what the client wants ...
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Caregiver tips

A patient’s perspective: 10 tips for caregivers

Over the past 70 days I lived in a new world of healthcare appointments and medical treatments. I learned a ...
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