
Carlsbad Caverns’ Birthday in the Chambers of Wonders
Look how small I am standing outside the cave entrance of Carlsbad Caverns! I had the most magnificent birthday this ...

StoryBrand: Messaging to Win Customers
Have you ever had an A-ha moment when suddenly, something clicks? The lightbulb in your head blinks on. That A-ha ...

Top 3 Ways to Personalize a Newsletter
A newsletter's greeting is one place to personalize. Instead of the default Hello, drop in the person's name. Back when ...

Questionnaire for website content
Content writing for websites is a little bit like going on a blind date. Anyone who has been on blind ...

Mother’s Day 2021: Selfies & Family Videos
Every Mother's Day, I reflect on my past year as mom to Janet (Tyler) and Will. My favorite photo from ...

Lent: A Time for Change
What are you giving up for Lent? That was a popular question when I was a kid. I was pretty ...

Why Content Marketing Fails – and Making Sure Yours Doesn’t
Where have you been all my life? Wouldn’t it be wonderful if you published one article or launched one email ...

10 Blogging Strategies from a Ghostwriting Pro
My husband, Bill, and I just returned from an amazing vacation to West Virginia. The Fall colors were magnificent, especially ...

Berry Good Website Design
One of the highlights of summer is strawberry picking. Unfortunately, because of winter injury, my neighborhood farm (Berryland in Abrams) ...

Father’s Day: A Way with Words
Jim Marcks Today is Father’s Day, a day to recall the ordinary things in life that make fathers extraordinary. Dads ...