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Father's Day

Father’s Day: A Way with Words

Jim Marcks Today is Father’s Day, a day to recall the ordinary things in life that make fathers extraordinary. Dads ...
Role Reversal: A Mother’s Day Tribute to Our Kids

Role Reversal: A Mother’s Day Tribute to Our Kids

The tables were turned in 2019 when I underwent a stem cell transplant to treat leukemia. I was accustomed to ...
5 E-newsletter Marketing Tips to Grow Your Business

5 E-newsletter Marketing Tips to Grow Your Business

\ Is an E-newsletter or Direct Mail newsletter right for your business? Before you create a newsletter marketing campaign, here ...
5 Ways to Develop your Brand Image with FAQs

5 Ways to Develop your Brand Image with FAQs

When creating content for a website, I often recommend that clients create a Frequently Asked Questions page or FAQs blog ...
gathering information for a blog

Gathering information for a blog

When I begin blogging for a client, we review three main points. First, we talk about what the client wants ...
Caregiver tips

A patient’s perspective: 10 tips for caregivers

Over the past 70 days I lived in a new world of healthcare appointments and medical treatments. I learned a ...
written content

How good content builds your customer base

I previously worked with a client who needed fresh content for his revamped website. As it turns out, the text ...
Mother's Day 2019: When is it right to say, “I love you”?

Mother’s Day 2019: When is it right to say, “I love you”?

A month before Mother's Day, I was puzzling through one of those weighty questions in life. When should I say, ...
blogging

Bloggers’ Bible: 10 Tips to Get You Rolling

First time blogger? Blogging is an effective way to define your niche and interact with others online. Blogging fosters your ...
writing website page

How to Write a Wicked Website Page

In order to make a sale, the text on your website needs to written with purpose. It needs to punch ...