Before I burst into content marketing as Wonder Writer, I was the Clark Kent of Oconto Falls. Working as a managing editor at a community newspaper, I gained valuable experience in the art of writing a news release that gets editors’ attention. I know from experience that editors like neat, complete news release packages that are easy to format for their publications. A news release written to industry standards is much more likely to get an editor’s attention than a sloppily written, incomplete news release. News releases are powerful promotional tools for businesses and nonprofits. They reach a broad audience and cost nothing to publish. Plus, the business or nonprofit submitting the media release controls the message, ensuring accuracy.
Increase the Odds of Publication
Although businesses and nonprofits certainly can prepare and disseminate their own media releases, working with a professional writer has its advantages. The first advantage relates to familiarity and credibility. Since opening Writer to the Rescue in 2019, I have developed professional relationships with the editors at numerous media outlets. Editors now recognize my name and email address. They know that I’m a credible source of information for community news and events. Because they know, like and trust my writing, the editors are more likely to open my emails and publish the articles I submit. Like many of us living in the digital age, editors receive a ton of junk mail. Unless they recognize the sender’s email address or read a compelling subject line, they might discard the email without a second thought.
Leverage Editorial Experience
As a former newspaper journalist, I know editors are looking for worthwhile, readable news stories. They aren’t looking for salesy, overblown advertising pieces. That’s a big turn-off. The best news releases balance editorial writing with marketing content. Editors are more likely to accept and print articles that are high on the news angle and low on promotion. Readers prefer this blend of writing, also. One more thing about news stories versus advertising. Advertising can cost a lot of money, but news releases are free to publish. News outlets publish media releases at no cost. Media releases are like free advertising!
Syndicate Widely to Reach More Readers
A second advantage of partnering with a professional writer for news releases relates to syndication. Professional writers compile an accurate, comprehensive list of email addresses for local, county, and state publications. They also develop lists of industry-specific contacts. Plus, they know the email addresses of the local Chamber of Commerce and other business associations. Instead of sending a news release to just a handful of contacts, professionals disseminate news to dozens of contacts. As a result, a media release has the potential to reach a much broader audience.
Partner with a Professional Writer
There are many advantages to partnering with a professional writer like Writer to the Rescue for news releases. Professional writers develop relationships with editors, and the added credibility improves the odds of publication. They also maintain extensive email lists for broad syndication. Lastly, professional writers understand what editors prefer in terms of content, formatting, length, readability, and images. I highly recommend partnering with a professional writer for media releases. For less than $100, the Wonder Writer will spread the good news about your new product, business acquisition, industry or community award, or another milestone. Contact Writer to the Rescue today to get started.
