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Notebook showing Writing Mistake

6 Writing Mistakes You Might Be Making

Notebook showing Writing MistakesDo-it-yourself writing for websites sounds like an easy process, but it’s fraught with pitfalls. Here are some common writing mistakes I see:

Mistake #1: Misspell Names of People and Places

You instantly lose credibility with your audience when you misspell the name of a person, product, company, or city. When readers come across a misspelling or another writing mistake, they wonder what else is inaccurate in your website content.
Tip: Double check the spelling of names with a trusted source. First names can be as tricky as last names, so be sure to check these, also.

Mistake #2: Fail to get a second opinion

Writing and editing go hand-in-hand. A good writer uses a process of writing, proofreading, fact checking, and rewriting, until a final draft is ready. The process doesn’t end there, because no work is finished until someone reads it.
Tip: Before posting a final draft, ask colleagues to read your work and provide feedback. Their fresh perspective can make your content even better.

Mistake #3: Skip a final read-through

Slowly and carefully read through your final draft before uploading it to your website.
Tip: Read it aloud. This helps you find hidden errors. For example, I edited a professional bio that mentioned Northeastern Wisconsin Technical College. Did you notice the error in that sentence? I am a 2017 graduate of NWTC, and I didn’t notice the Northeastern (instead of Northeast) in the bio until I read it aloud.

Mistake #4: Misuse bullet points

Bullet points are great for quick lists. The reader’s eye is drawn to indented words and bold dots, so lists are ideal for engagement. Bulleted items let readers grasp tidbits of information at a glance.
Tip: For optimal comprehension, no more than 7 bullet points allowed. Also, bullet points should be brief: 1-4 words or one sentence each.

Mistake #5: Make grammatical errors

Improve the readability of your website content by using proper grammar. Here’s an example of a grammatical error I came across recently: “We can special order anything your looking for.” The word “your” should be “you’re.”
Tip: Microsoft Word provides a helpful tool; be sure to use the Spelling and Grammar check.

Mistake #6: Not contracting with Writer to the Rescue

Writing is my specialty! As the “Wonder Writer” I deliver a one-two punch: Strong writing skills and compelling marketing strategies. Writer to the Rescue produces professionally written magazine and newspaper articles, website content, ad copy, and more.
Tip: Avoid this common writing mistake. Contact me today at or 920-639-1865 to get started on your next writing or marketing project.

Satisfaction shows in client review

Why You Should Ask Clients to Leave a Review

What to know a secret?

Satisfaction shows in client reviewI have discovered something that is super helpful in content marketing. To get to the heart of what makes a business tick, I read the reviews left by their clients. In just a few sentences, I learn what sets them apart from their competition.

My husband and I never book a resort without reading the reviews. People read reviews before purchasing all sorts of products and services. Everyone knows the power of word-of-mouth advertising, and an online review is word-of-mouth on a colossal scale. Reviews carry more credibility that advertisements because the reviewers are not on the payroll.

How is your business positioned?

Your best qualities come out in a review. Pretend you run a lawn care business. There are only so many ways to cut a lawn and apply fertilizer and weed killer. When your clients leave reviews saying you work fast and are affordable, you start to see why people like working with you. Price is important to these clients. When others say you’re reliable and answer their questions, then you know they appreciate your customer service.

In the world of marketing, this is known as positioning. The market perceives your business as a cheaper alternative to other lawn care services and perceives your staff as more approachable and quicker than others.
Sometimes your worst qualities come out in a review and knock you down, but bad reviews can provide valuable, albeit painful, feedback.

How can a review surprise you?

Reviews sometimes tell you what you don’t know about yourself. One of the reviewers said Writer to the Rescue cut through the clutter of the information he provided. I didn’t recognize this as one of my strengths. Now it has become a selling point.

Testimonials are useful because they can identify gaps in your branding. These gaps show up in reviews that leave you thinking: “That’s what they like about me? I really want them to like this instead!”

How can reviews improve your SEO?

When writing website content, I like to read through reviews to become familiar with the jargon of the industry. It is a great way to learn the keywords people use and can be worked into the content. These keywords are important to improving your Google ranking, otherwise known as Search Engine Optimization (SEO). The robots that index the internet pick these key words to add to their database. When someone types these keywords into a search bar, relevant websites rank higher on search results pages.

How should I ask for a review?

The best way to ask for a review is to email customers, thank them for their business, ask for a review, and provide a link to your Google account. It’s as simple as that.

So now you know one of my secrets to content writing. After reading reviews, I know the features that distinguish my clients from the competition and promote these features to their target market. Contact me to find out how to use this secret to your advantage. As the Wonder Writer at Writer to the Rescue, I write website content, blogs, news releases, and a wide range of marketing materials.



Professional bio written by Joan as newspaper editor

3 Steps to Writing a Catchy Professional Bio

If you believe your employees are your greatest asset, then the Staff Page of your website needs to reflect this belief. The Staff Page gives you a platform to showcase the people who make your business tick. Web visitors can identify who’s who by looking at the photos of key people posted on the page. These photos build an association between the individual and the brand they represent. Each photo should be accompanied by a professional biography that is written with flair. A catchy biography keeps visitors engaged and interested in learning more about you and your brand. That interest can lead to conversion in the form of sales and brand loyalty.

Professional bios written for Packerland Websites' staff
Three members of the staff of Packerland Websites.

Professional bios are easy as 1, 2, 3

Here is the three-step process I use to write an employee bio.

  1. I begin with brainstorming. I make a list of things that are important, like job responsibilities, current and past employment, hobbies, accomplishments, and interesting facts.
  2. I narrow the list to several key ideas.
  3. I take these ideas and work some magic on them to transform the ordinary into something extraordinary.

Focus on a strength

Here’s an example from my own professional bio. In the brainstorming phase, I identified writing as one of my top skills. Then I came up with the following:

“Joan Koehne has been correcting people’s grammar since she was a kid. Since then, she’s turned this annoying tendency into a career…”

Recognize your hard work

Professional bio written by Joan as newspaper editor

I used words in a creative and effective way when I worked as a newspaper editor, and I use the same skills when writing professional bios.

In the brainstorming phase, key words should pop out to describe employment, past and present. Adding employment history reveals the scope of career experience and highlights some sought-after skills.

Here’s how I wove my work experience into my bio:

Joan … now works as editor of a weekly community newspaper in Oconto Falls, where she’s a prolific writer and passionate photojournalist. Before covering this beat, she had a rewarding gig as a substitute teacher and religious education facilitator.”

Emphasize lifelong learning

Aside from work experience, education is another topic to incorporate into a bio.  Earning a degree demonstrates knowledge and proficiency in a particular subject area, so it’s important to include college studies in a bio. Formal schooling isn’t the only path to wisdom, so expertise learned in nontraditional settings should be considered, also.

Here’s my example showing how I integrated my college degree and current studies into my bio:

“Joan is a college graduate, earning her Bachelor of Arts degree in journalism at the University of Wisconsin-Eau Claire, and recently hit the books again, this time as a social media marketing student at Northeast Wisconsin Technical College.”

Professional bio includes Joan as NWTC award winner.Blow your horn

Do any awards or recognition appear on the brainstorming list? A professional bio allows employees to blow their own horn without sounding pompous.

After graduation, I added this line to my bio:

“A 2017 college graduate, Joan achieved highest honors and the Marketing Student of the Year award.”

What’s your happy place?

I add personality to casual professional bios by showing what brings the person happiness. Here I tell what a person is passionate about outside of work: hobbies, interests, community involvement.

This is how I concluded my bio:

“She’s crazy about her husband, her two kids (Can they really be that smart and be my children?), the Milwaukee Brewers and her Catholic faith.”

Match style with audience

I wrote the bio above while I was a marketing student at NWTC as a way to introduce myself to other students and to my instructor. My bio was written in a casual style to match my audience in a college setting. Once I graduated from NWTC and started a business, my professional bio needed updating.

Here’s another sample of my professional bio, written for the Staff Page of on the website of Packerland Websites and used as my blog signature:

“Once a mild-mannered reporter and editor, Joan Koehne has taken on the persona of her alter ego, Wonder Writer, and is saving the world one word at a time. In 2017 she went up, up and away to launch a writing services business, Writer to the Rescue, a division of Packerland Websites. A 2017 college graduate, Joan achieved highest honors and the Marketing Student of the Year award.”

The professional bio I send to news outlets to accompany news releases is short and formal:

“Joan Koehne is a former newspaper editor who co-owns Writer to the Rescue, a Green Bay-area writing services company that specializes in website content, blog articles and news releases. To learn more, visit”

Let’s get started

Writing professional bios is one of the services I offer clients of Writer to the Rescue, a division of Packerland Websites. Employees need professional bios that “sell” them to their audience. I can help make that happen. Contact me today to get started on a professional bio for yourself and your key employees.

Pencil used to write website content

Writing website content that sells

stand out appleAs a writer of website content, I help clients present messages that are true to their image.

Image is so important!

Everyone who attempts to sell a home knows the value of curb appeal. After all, you have only one opportunity to make a good first impression. The image that potential buyers see as they cruise up to a home will certainly affect their purchasing decision.

It’s the same for website content.

How a website appeals to visitors at first glance sets the tone for their entire experience on the site. The initial landing page serves as a welcoming mat and brief introduction. From there, you want to direct visitors to the next step, whatever that may be, to meet your specific business objectives.

Appealing artwork, graphics and overall design are critical aspects of a website. They give an impression of the brand, just like curb appeal gives the first impression of a home for sale.

It’s what’s on the inside that counts!

Yet the outer appearance is not the only key to a successful transaction. You also do a walk-through at a home for sale, and at a website, you’re likely to do a read-through of the written content. In order to make the sale, it helps if the outer appearance and inside features resonate well with your audience.

Over my years as a reporter and newspaper editor, I’ve learned that everyone has a story to tell. The key to success is telling the story well. I like to start with this question: What sets you apart from your competition? I focus on that answer when I write website content.

You want to stand out!

You don’t want your website content to be a duplicate of what’s already been written. Original content not only lets you tell your unique story, it also boosts search engine optimization (SEO), meaning users will have an easier time finding you on the web. That’s because the algorithm Google uses rewards websites with original content.

Home sellers know the value of making their homes shine, both on the inside and outside. It’s the same for your business website. Wow your audience with a good first impression. Keep them intrigued with well-written, original content, and eventually, you’ll convert them from visitors to customers.

Writer Joan and Mathmatician Janet

Social Media Marketing Graduate Loves Writing

NWTC graduation. Marketing classes helped Joan become a better writer
My college days are behind me! On May 19, 2017, this “Wonder Writer” crossed the stage to receive her diploma.

How can I help with your writing needs?

This month Writer to the Rescue took flight full time for the first time since I stepped into the Spandex suit with the “W” on the chest in January. I’m now a graduate of two colleges, UW-Eau Claire (journalism) and Northeast Wisconsin Technical College (social media marketing).

What do I do now? People ask me this all the time.

I write website content…

I tell the world about businesses, fashioning original, key-word rich content for the About Us page, Home page, Services pages and more. I’ve already written content for an excavator, restaurant, videographer, and asphalt company, just to name a few. To make it easy on everyone, I developed a one-page questionnaire as a starting point. Some clients fill out the questionnaire and respond via email. Others respond over the phone or in person. I frame the website content around the responses to these questions and around the industry-specific research I conduct.

…And I write blog articles

What’s the topic this month? That’s my starting point for writing blog articles. I look at what’s seasonal or trendy. What do people wonder about? What connection can I make between writer and reader?
I want to position my client as an expert in the industry, as a trusted source readers can call upon for products or services.
But what good is a blog article if no one reads it? That’s why I use keywords, distribution strategies and search engine optimization techniques to help the article get found.
Posting blog articles to websites is a great social media marketing strategy. The infusion of original content provides more opportunities to convert visitors to customers. Blogs also enlarge a website, potentially improving its ranking on search engines.

…And I write news and magazine articles

Drawing from nearly 10 years of experience as a journalist, I create superpowerful news or magazine stories. Here’s my approach:
• Gather who, what, when, where, how and why.
• Gracefully weave the story together.
• Wrap it with a strong lead and satisfying conclusion.

Writer Joan and Mathmatician Janet
Writer Joan and Mathematician Janet make a good pair.

• Add an attention-getting headline and quality photograph.
• Submit the package to media outlets.

…And I write and edit specialty assignments

If you need something written or edited, I’m there to help.
• Whiteboard scripts
• Magazine and newspaper articles
• Pro staff agreements
• Invitations
• Newsletters
• Tutorials
• Sales presentations

In need of professional writing services? I’m happy to oblige. Now that I’m full time, I’ve got 40 hours to kill.