In order to make a sale, the text on your website needs to written with purpose. It needs to punch through the online clutter and deliver a clear message to your audience. When writing a page of website content, I use a multi-step process. First, I contact a business owner to learn about his or her business. Second, I follow up with online research to learn more about the industry. Third, I identify keywords, key phrases, and key concepts. Finally, I begin writing. As you can see, a website page isn’t whipped together willy-nilly. It requires a clear strategy. Here’s my approach to writing a web page.
State product benefits
I start by answering the question: “What’s in it for me?” I put myself in the shoes of the consumer and focus on clearly stating the benefit of the product or service, from the consumer’s point of view. Here’s an example from the Writer to the Rescue Website Content page: “Who knows your products and services better than you? Writer to the Rescue can bridge the gap between your thoughts and ideas and effective content for your website.”
Use keywords to improve SEO
I follow up with a product description, instructions for use, and examples of how it makes life better. To improve search engine optimization (SEO), I weave keywords into the website page. I also highlight keywords in subheadings to give the keywords more weight. When someone types in a query, Google or another search engine will index the Internet to find a suitable answer. I want my web page to rank as high as possible, so people are more likely to click-through to my website.
End with a call to action
Each web page ends with a recap of the main point and a call to action. Here’s an example: “Contact Writer to the Rescue today for a quote.” For better conversions, this call to action links to my contact page.
Write web pages with intention
To keep the reader engaged, a web page needs to have a tone that’s understandable and conversational. It should be free of grammatical and spelling errors that undermine your professional reputation.
To improve readability, I intentionally use:
- Active voice
- Readable sentences
- Short paragraphs
Increase traffic to website
A well-written website page increases traffic to a website and keeps visitors engaged longer. Bounce rates go down, and conversions go up. For strategically written website content, contact me for a free quote, 920-639-1865.