Before jumping ship a year ago to open my own business I was racked with uncertainty about changing my career. I even dreamed I was driving a semi through a revolving door. I still experience a few restless nights, but I no longer feel the midnight fright of driving a run-away truck. Whether you’re contemplating a career change like mine or just want to reinvigorate your career in 2018, here are 10 tips from someone who traded in her ride for a new model in 2017.
- Invest in your education. I earned a marketing degree in 2017, and my college experience opened my mind to so many new
strategies and concepts. On a smaller scale, I’ve attended conferences and webinars, read industry publications, and joined professional organizations.
- Take pride in your work. I love the freedom of blogging, and I’m proud to create original and thoughtful blog articles, engaging website content, and effective marketing materials. Finding work that gives you a sense of accomplishment leads to happiness on the job.
- Create an enriching work environment. My adjustable, sit down/stand-up desk was the best purchase I made for the new work space in our home. I feel more alert when I stand to do my work and less restless at the end of the day.
- Know the industry standards. I need to stay in tune with marketing trends and continue to improve my writing and marketing skills so I can offer clients the best content possible.
- Be open to new assignments. In the past year I created a variety of promotional materials, including Facebook ads, press releases, whiteboard scripts, and direct mail letters. I enjoy the challenge and the variety of new projects.
- Build relationships. Marketing is all about building relationships, and I’m constantly on the lookout for ways to connect with clients. One effective communication platform is a newsletter. Newsletters allow you to educate, inform, promote, and relate to a targeted audience.
- Learn new things. Over the past year I’ve gained a greater understanding of SSL certificates, Search Engine Optimization (SEO), WordPress, and some of the ins and outs of running a business. Finding a mentor can ease the learning curve.
- Be flexible. I never know who my next client will be! I’ve written about lawn mowing, videography, bicycles, diesel engines,
sandblasting, aquaponics, excavating, froyo, funeral services, and more. Sometimes I’m spoon-fed the information, but I’m responsible for presenting it in an understandable manner.
- Contribute to your community. Volunteering at 4-H Summer Camp and lending my writing talents to Walleyes for Tomorrow and Abrams Spotlight Productions Inc. have been rewarding. I like knowing that I make a difference.
- Hold yourself to high standards. I do more than just show up. I set myself (and my client) up for success by being well-prepared for assignments and carefully completing each project. Nothing is more satisfying than receiving positive feedback from clients.
How can I help you grow your business and reach your marketing objectives in 2018? Contact me today.
Author: Joan Koehne
Once a mild-mannered reporter and editor, Joan Koehne has taken on the persona of her alter ego, Wonder Writer, saving the world one word at a time. In 2017 she went up, up and away to launch a writing services business, Writer to the Rescue, a division of Packerland Websites. A 2017 college graduate, Joan earned highest honors and the Marketing Student of the Year award.