As a writer of website content, I help clients present messages that are true to their image.
Image is so important!
Everyone who attempts to sell a home knows the value of curb appeal. After all, you have only one opportunity to make a good first impression. The image that potential buyers see as they cruise up to a home will certainly affect their purchasing decision.
It’s the same for website content.
How a website appeals to visitors at first glance sets the tone for their entire experience on the site. The initial landing page serves as a welcoming mat and brief introduction. From there, you want to direct visitors to the next step, whatever that may be, to meet your specific business objectives.
Appealing artwork, graphics and overall design are critical aspects of a website. They give an impression of the brand, just like curb appeal gives the first impression of a home for sale.
It’s what’s on the inside that counts!
Yet the outer appearance is not the only key to a successful transaction. You also do a walk-through at a home for sale, and at a website, you’re likely to do a read-through of the written content. In order to make the sale, it helps if the outer appearance and inside features resonate well with your audience.
Over my years as a reporter and newspaper editor, I’ve learned that everyone has a story to tell. The key to success is telling the story well. I like to start with this question: What sets you apart from your competition? I focus on that answer when I write website content.
You want to stand out!
You don’t want your website content to be a duplicate of what’s already been written. Original content not only lets you tell your unique story, it also boosts search engine optimization (SEO), meaning users will have an easier time finding you on the web. That’s because the algorithm Google uses rewards websites with original content.
Home sellers know the value of making their homes shine, both on the inside and outside. It’s the same for your business website. Wow your audience with a good first impression. Keep them intrigued with well-written, original content, and eventually, you’ll convert them from visitors to customers.
Author: Joan Koehne
Once a mild-mannered reporter and editor, Joan Koehne has taken on the persona of her alter ego, Wonder Writer, saving the world one word at a time. In 2017 she went up, up and away to launch a writing services business, Writer to the Rescue, a division of Packerland Websites. A 2017 college graduate, Joan earned highest honors and the Marketing Student of the Year award.
