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online class instructor

10 Tips for Succeeding in An Online Class

online class instructor
Here I am with marketing instructor Ronnie Coyle.

I remember the uneasy feeling I had when my work schedule interfered with the Customer Service class I wanted to take at NWTC. I really didn’t like the idea of taking an online class. I was afraid I wouldn’t learn as much, and I thought I needed that weekly class time to keep me on track. As it turned out, I shouldn’t have worried. I completed my Associate degree by taking about half of my classes online.

10 strategies I used when enrolled in an online class

1. Know what’s expected.

At the start of class I picked up my textbook and read through the syllabus, course calendar, and emails from my instructor.

2. Keep it organized.

I created a folder on your computer for each online class and saved all of my documents to this folder. Sometimes I created subfolders to keep track of specific projects or multi-step assignments.

3. Listen to your advisor.

I checked with my marketing adviser when enrolling in a coding course. He suggested the in-person class because I didn’t have a solid background in coding. Your advisor should know what classes are tricky to take online. Just ask!

4. Plan for Success.

My online instructors assigned a “Personal Plan for Success” worksheet. It made me plan a strategy for the class (I did most of my course work on Sundays to avoid conflicts with work), plus a backup plan for handling “obstacles,” like unexpected computer problems.

5. Be ready to roll!

Only 2 weeks into my Customer Service class, a big project was due, the Service Culture Report. I couldn’t believe how much work it was, but it turned out to be one of the best learning experiences of the class.

6. Get friendly with your keyboard.

Plan to do a good amount of writing. Each week I posted comments and responses on the discussion board and typed up my assignments. If you’re not a strong typist, maybe online courses aren’t for you.

7. Ask for help.

The NWTC instructors are really helpful! I remember emailing my instructor, Ronnie Coyle, asking for more time to finish a tough assignment. For another assignment Ronnie sent me screenshots to explain something.

8. Deadlines come up quickly!

Keep track of what’s due and when it’s due. I printed off the course calendar, and I checked off the assignments as I completed them.

9. Don’t leave the party early.

I remember leaving a summer picnic long before sunset because I had an assignment due. Plan ahead, otherwise you might regret signing up for the class.

10. Your grades matter!

Recently, my daughter was asked to submit her college transcript while interviewing for a job. Some employers and most schools will want to see your transcript when you’re applying. The grade you earn in an online class will show up on your transcript, and that grade is just as important as any other. Make sure you put in the effort you need to succeed.

Pencil used to write website content

Writing website content that sells

stand out appleAs a writer of website content, I help clients present messages that are true to their image.

Image is so important!

Everyone who attempts to sell a home knows the value of curb appeal. After all, you have only one opportunity to make a good first impression. The image that potential buyers see as they cruise up to a home will certainly affect their purchasing decision.

It’s the same for website content.

How a website appeals to visitors at first glance sets the tone for their entire experience on the site. The initial landing page serves as a welcoming mat and brief introduction. From there, you want to direct visitors to the next step, whatever that may be, to meet your specific business objectives.

Appealing artwork, graphics and overall design are critical aspects of a website. They give an impression of the brand, just like curb appeal gives the first impression of a home for sale.

It’s what’s on the inside that counts!

Yet the outer appearance is not the only key to a successful transaction. You also do a walk-through at a home for sale, and at a website, you’re likely to do a read-through of the written content. In order to make the sale, it helps if the outer appearance and inside features resonate well with your audience.

Over my years as a reporter and newspaper editor, I’ve learned that everyone has a story to tell. The key to success is telling the story well. I like to start with this question: What sets you apart from your competition? I focus on that answer when I write website content.

You want to stand out!

You don’t want your website content to be a duplicate of what’s already been written. Original content not only lets you tell your unique story, it also boosts search engine optimization (SEO), meaning users will have an easier time finding you on the web. That’s because the algorithm Google uses rewards websites with original content.

Home sellers know the value of making their homes shine, both on the inside and outside. It’s the same for your business website. Wow your audience with a good first impression. Keep them intrigued with well-written, original content, and eventually, you’ll convert them from visitors to customers.

Writer Joan and Mathmatician Janet

Social Media Marketing Graduate Loves Writing

NWTC graduation. Marketing classes helped Joan become a better writer
My college days are behind me! On May 19, 2017, this “Wonder Writer” crossed the stage to receive her diploma.

How can I help with your writing needs?

This month Writer to the Rescue took flight full time for the first time since I stepped into the Spandex suit with the “W” on the chest in January. I’m now a graduate of two colleges, UW-Eau Claire (journalism) and Northeast Wisconsin Technical College (social media marketing).


What do I do now? People ask me this all the time.

I write website content…

I tell the world about businesses, fashioning original, key-word rich content for the About Us page, Home page, Services pages and more. I’ve already written content for an excavator, restaurant, videographer, and asphalt company, just to name a few. To make it easy on everyone, I developed a one-page questionnaire as a starting point. Some clients fill out the questionnaire and respond via email. Others respond over the phone or in person. I frame the website content around the responses to these questions and around the industry-specific research I conduct.

…And I write blog articles

What’s the topic this month? That’s my starting point for writing blog articles. I look at what’s seasonal or trendy. What do people wonder about? What connection can I make between writer and reader?
I want to position my client as an expert in the industry, as a trusted source readers can call upon for products or services.
But what good is a blog article if no one reads it? That’s why I use keywords, distribution strategies and search engine optimization techniques to help the article get found.
Posting blog articles to websites is a great social media marketing strategy. The infusion of original content provides more opportunities to convert visitors to customers. Blogs also enlarge a website, potentially improving its ranking on search engines.

…And I write news and magazine articles

Drawing from nearly 10 years of experience as a journalist, I create superpowerful news or magazine stories. Here’s my approach:
• Gather who, what, when, where, how and why.
• Gracefully weave the story together.
• Wrap it with a strong lead and satisfying conclusion.

Writer Joan and Mathmatician Janet
Writer Joan and Mathematician Janet make a good pair.

• Add an attention-getting headline and quality photograph.
• Submit the package to media outlets.

…And I write and edit specialty assignments

If you need something written or edited, I’m there to help.
• Whiteboard scripts
• Magazine and newspaper articles
• Pro staff agreements
• Invitations
• Newsletters
• Tutorials
• Sales presentations

In need of professional writing services? I’m happy to oblige. Now that I’m full time, I’ve got 40 hours to kill.

Blog photo of flag and grave for Memorial Day

Blog writing sample

When a local funeral director rolled out a new identity for his funeral homes, I offered to help tell his story. One of the ways to get his message across is through monthly blog articles.

Why would a funeral home want to work with a blogger? Plenty of reasons.Blog about Memorial Day

Tell your story

Blog articles help build brand recognition; in this case, for the recently renamed funeral home. The initial blog explained the changes taking place at two funeral homes now operating under one umbrella. Blogs allow businesses to tell the world what’s happening: new products, recent acquisitions, leadership changes, etc.

The first-person blog I wrote about Legacy Funeral Chapel’s changes was conversational and descriptive, honoring the history of the generations-old funeral home while emphasizing today’s modern facilities and services.

Be viewed as an expert

Another goal of corporate blogging is to cement your status of authority in your industry. What business owner doesn’t want to stand out as a leader in their field?

Take this sample blog as an example. Families of veterans are often unsure what benefits are due at the time of death. Turns out, they may be eligible for a whole slate of free services! The funeral home staff is a knowledgeable and helpful resource for this topic – and lots of other topics, which will provide plenty of fodder for blog posts in the future.

Get the message to your audience

Blogging isn’t just about writing; it’s about getting read. That’s why I use the right keywords, posting strategies and search engine optimization techniques to help the blog get noticed.

Posting your blog articles to your website is a great social media marketing strategy. The infusion of original content provides more opportunities to convert visitors to customers. Blogs also enlarge a website, potentially improving its ranking on search engines.

Blogs are valuable if they focus on information customers really need. If a blogger provides valuable, relevant and compelling information, chances of resonating with an audience are good. When you resonate with your audience, you pick up sales.

When the time comes for someone to choose a funeral home, Legacy Funeral Chapels wants their name to come to mind. Blogging can help. Contact us to learn more.

Lessons learned from the likes of Alice and Olive

It’s time to regroup from a hectic weekend; and what a weekend it was! Saturday night was spent at the 70th annual Alice in Dairyland finale at the Lambeau Field Atrium. On Sunday I celebrated Mother’s Day and watched the Machickanee Players’ performance of “The Odd Couple,” female version.

Halfway through my weekend I noticed a theme developing – talented women are everywhere. I certainly saw my fair share on Saturday and Sunday.

Amazing on-stage presence

The six finalists in the Alice in Dairyland competition were outstanding; all were knowledgeable about agriculture and well-prepared for the competition. I marveled at how casually they took hold of the microphone and launched into their 5-minute talks, without the aid of notes. All six had college-level training in marketing or communications, and it showed.

Alice in DairylandWe heard two presentations from each finalist and a heartfelt, humorous farewell message from Ann O’Leary, the 69th Alice in Dairyland. During her reign she spoke to thousands of fourth-graders and answered questions like “Why is cheese yellow if milk is white?” and “Is your name really Alice?” Her response to the second question: “No, my name isn’t Alice, but it would be a lot easier if it were!”

Crystal Siemers-Peterman of Cleveland will wear the tiara (bedecked with gems native to Wisconsin) as the 70th Alice in Dairyland. She begins a year-long, full-time job with the Wisconsin Department of Agriculture, Trade and Consumer Protection, travelling the state to promote Wisconsin’s agricultural industry.

Comedic timing was superb

That brings me to another performance featuring talented women. Oscar and Felix were replaced by Olive and Florence in the female version of Neil Simon’s “The Odd Couple,” performed at the Park Avenue Playhouse in Oconto. The classic comedy about the mismatched roommates – one a neat freak and the other a slob – was both funny and poignant. I especially liked watching Olive, Florence and their four friends bond over their weekly Trivial Pursuit match-ups. They showed how female friendships can be cheeky and wacky, yet tinged with warmth and honesty. The cast pulled it off beautifully! I could just sit back, relax and drink it all in.

Moms have hidden talents

Mothers were the third set of talented women I came in contact with this weekend. The talents we share with our families day-in and day-out largely go unnoticed. Our contributions go beyond household chores and childcare duties. We give our kids support, show them our love, and most importantly, help them move out! But honestly, I love having the kids come home, whether for a weekend or a summer.

On Mother’s Day, I was reminded of the time our college-aged daughter called home, saying she needed to talk to someone. “Aren’t your roommates around?” I asked, clueless. I could hear the impatience in her voice as she said, “I want to talk to you!”

I didn’t say any magic words or quote any great philosophers, but by the end of our conversation I’d said enough to put her life back on track.

That’s a talent all in itself!

Robot Wizards

News/Magazine Article Sample

Newspaper story about robotics team from Wisconsin wins national VEX robotics competitionAfter being contacted by parents with well-deserved pride in their children’s accomplishment, I dusted off my reporter’s cap. It easily fell back into place, and I was once again a journalist. This time my title was freelance writer, instead of newspaper editor.

What makes this newsworthy?

I had an opportunity to return to my roots in journalism to tell the story of a talented group of teens who are passionate about robotics. It was a privilege to write about their accomplishments and snap a few photos.
I can assure you, this was much more exciting than reviewing sheriff’s reports and following court cases.
This was one of those fun newspaper stories to write because of the unique storyline and its positive message. I was impressed! This trio of engineering and robotics experts succeeded on the national level. My goal was to tell a story, not just write one.

Why choose a freelance writer?

Newspaper staffers are often busy with multiple assignments and the day-to-day operations of publishing their product. Sometimes the opportunity to report on a newsworthy event gets missed, and the subject of the article and people involved miss the recognition they deserve. When I write and submit a story as a freelance writer, I am not always guaranteed the article will be published. Emphasizing its timeliness and its human interest angle often makes it an easy choice for editors to find space available in their publication. Editors are often looking for interesting, well-written articles that are relevant to their readership.

How does this fit my situation?

Depending upon your topic and event, I can help you determine where it fits best – as a news story, feature article, press release or guest column. In most cases, I’ll save you the hassle of submitting the article. I’ll make sure it gets to the appropriate news outlets.

I’m looking forward to my next opportunity to share a story with a newspaper audience. Journalism allows me to do something I truly love and help people at the same time.

Wonder Writer Meets Her Match, Squares Up Against the Best in the Business

The big news out of Titletown this weekend? The Green Bay Packers 2017 draft picks. What about the big news out of Untitled Town this weekend?

Never heard of Untitled Town? It’s a first-time event in which readers and writers congregated for three days of homage to the written word.

The Untitled Town Book and Author Festival incorporated more than 70 events in 7 different locations in downtown Green Bay. At writing workshops, panel discussions, and readings I found solidarity with others who truly love words.

Joan Koehne at Untitled Book and Author Festival
Joan Koehne attends Untitled Book and Author Festival.

The presenters were generous in dispensing nuggets of wisdom about their writing. Here are a few gems I packed away:

  1. No finished work is done until someone else reads it.
  2. Writers are divided into two categories: Plotters, who plan carefully, and Pantsers, who write by the seat of their pants.
  3. Readers are seeking a “rabbit hole” — an escape from their jobs, their kids, and their dirty dishes.
  4. Writing is a process. Stories don’t just pop out full-borne. They need to be massaged over time.
  5. Two things are critical to improve your writing: Read a lot, and write a lot.

I call myself Wonder Writer, but I think I met my match this weekend!

These writing professionals are fervently dedicated to their craft. After all, it can be a years-long journey from the first word written to the date a novel is published.

When I consider this daunting scenario, I’m thankful I spend my days crafting 250-500 words at a pop in the form of website content, blog articles, news releases and the like.

I walked away from the conference inspired, yes, but even more so, I felt proud of my role as a storyteller (minuscule as it is) in a vast and diverse writing industry. For this, I thank the creators of #UntitledTown. Can’t wait for next year!

Spring cleaning uncovers a simple, yet precious, treasure

Joan is reminded of writing a letter to Will Koehne.
Here’s a throwback photo of our family at Will’s graduation party.

Nothing takes you back in time like reading an old, handwritten letter that you don’t recall writing.

I was doing some spring cleaning in our son Will’s bedroom this week and came across two boxes of “treasures” he had saved. Inside one box I found a couple of letters I wrote to him six years ago, right after he left home to attend college.

I was touched. I guess those letters meant something special to him. They meant something to me, too. I couldn’t read them fast enough, yet I wanted to read them slowly to savor the memories.

Those letters to our son were filled with news about home, like his sister’s “chipmunk cheeks” because she had her wisdom teeth pulled and how we were eating green beans from the garden, even though it was late August.

Reading the letters was like opening a time capsule dated 2011 with the title: The Koehne Family Chronicles. The subtitle would have read something like this: Mom and Dad send firstborn to college – and they miss him. The words of those letters connected us to our son during a pivotal time in our lives. He was learning about independence, and we were learning about letting go. Writing those letters was a way for us to connect with our son.

Isn’t that what writing is all about? Making connections?

The writing I do today is called content marketing. I’m creating and sharing online content that piques the reader’s interest. Although the content isn’t sent in the form of a handwritten letter, it has that same ability to resonate with the reader. The content is authentic and original. It’s interesting. It’s conversational. It gives a glimpse into what’s important today.

Whether I’m writing website content, news releases, blog articles or newsletters, I strive to connect with my audience. Making that connection is one of the first steps to making a sale. What audience are you trying to connect with? How might Writer to the Rescue help you make that connection?

What moonshine and mountains taught me about marketing

Hiking in the Tennessee mountains with my husband was a lesson in taglines. I just returned from one of those quintessential vacations – a 12-hour car ride that involved my family, overstuffed suitcases and the singing of “100 Bottles of Beer on the Wall.” We eventually made it to our destination, a resort in the Smoky Mountains of Tennessee. After a week of sleeping late, eating out, seeing the sights and hiking the mountain paths, we made the long trek home again.

To pass the time while traveling, I scoped out the license plates of the cars and trucks around us. I also looked for license plates when we stopped at look-out points or tourist attractions, like the aquarium we visited and the salt and pepper shaker museum. Now I can say I’ve seen some of the wildest salt and pepper shakers imaginable – 20,000 pairs altogether.

Reading along the route 

As we traveled from state to state, the license plates changed. The Welcome signs changed, too, as we crossed the borders. “America’s Dairyland” (Wisconsin) led us to the “Land of Lincoln” (Illinois) to “The Crossroads of America” (Indiana) and eventually to “The Volunteer State” (Tennessee).

Taglines were also paired with city names, like “Gateway to the Great Smoky Mountains” for Gatlinburg, Tenn., and “The Center of Fun in the Smokies” for Pigeon Forge, Tenn.

Potent taglines

License plates and Welcome signs make me think about the power of words and specifically, how short phrases can pack a big punch. Like the moonshine recipe we heard about on our tour, taglines are composed of a few simple ingredients. With just a few sips of moonshine, you’re feeling the effects. Don’t you want a tagline to be just as potent?

A well-conceived tagline should be descriptive and memorable. For example, as Writer to the Rescue, I’m the “Wonder Writer” who is “Saving the World One Word at a Time.” My title and motto match the superhero image of my logo and the above-and-beyond writing services I strive to provide to clients. The various themes are integrated together, and the message is clear.

What makes a strong tagline?

I believe that brainstorming is the key to developing your best tagline. Begin by listing the attributes, features and benefits of your business. Ask yourself questions like “What image do I want to portray?”  “What words will connect with my audience?” and “What is the vision I have for my company?”

Your unique brand deserves a strong tagline and well-developed marketing presence. That’s where Writer to the Rescue can help by assisting with website content, blog articles, news releases and other written communication. Send an email to joan@writertotherescue and we’ll get started.

Taglines example of the Museum of Salt & Pepper Shakers

Newsletter sample

Oconto Falls School District Community Newsletter March 2017
Click on image to view PDF of newsletter.

During the 2016-17 school year the Oconto Falls School District conducted a three-day conference called Destination Education. The conference brought together business owners, community leaders, parents, students, teachers and administrators in order to plot a path for the school district for the next 10 years.


Communication is key

One of the top take-aways from Destination Education was the need for better communication and a closer connection between the school district and its residents. Quarterly newsletters strive to achieve those goals. Newsletters allow the school district to effectively connect with people in the community, while sharing important news and information plus highlights of what’s going on in the schools.
The school district utilizes the newsletter to reach residents who don’t have children enrolled in the schools and residents who are less likely to go online to the district’s website and social media platforms.


Educating voters

To kick off this new form of communication, the district focused on a pending referendum. The goal was to help district voters understand the financial needs of the district and learn about specific projects and initiatives, their benefits and the tax impact associated with an $11.5 million, five-year referendum proposal. The referendum was not only successful, it passed by a higher margin than expected.
The newsletter will continue to be an effective communication tool and serve to improve personal contact between the district and its residents.


Style elements

Highlights of the newsletter include the following:
 The information is presented in a clear, easy-to-understand format
 The font and style of the type make it easy to read
 The full-color design and graphic layout appeal to the eye
 The photos give readers an inside look into the schools
 The newsletter is integrated with the district’s new district website,


Best of all, the district has a new way to reach out to the community and share the pride of its accomplishments.