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Blog photo of flag and grave for Memorial Day

Blog writing sample

When a local funeral director rolled out a new identity for his funeral homes, I offered to help tell his story. One of the ways to get his message across is through monthly blog articles.

Why would a funeral home want to work with a blogger? Plenty of reasons.Blog about Memorial Day

Tell your story

Blog articles help build brand recognition; in this case, for the recently renamed funeral home. The initial blog explained the changes taking place at two funeral homes now operating under one umbrella. Blogs allow businesses to tell the world what’s happening: new products, recent acquisitions, leadership changes, etc.

The first-person blog I wrote about Legacy Funeral Chapel’s changes was conversational and descriptive, honoring the history of the generations-old funeral home while emphasizing today’s modern facilities and services.

Be viewed as an expert

Another goal of corporate blogging is to cement your status of authority in your industry. What business owner doesn’t want to stand out as a leader in their field?

Take this sample blog as an example. Families of veterans are often unsure what benefits are due at the time of death. Turns out, they may be eligible for a whole slate of free services! The funeral home staff is a knowledgeable and helpful resource for this topic – and lots of other topics, which will provide plenty of fodder for blog posts in the future.

Get the message to your audience

Blogging isn’t just about writing; it’s about getting read. That’s why I use the right keywords, posting strategies and search engine optimization techniques to help the blog get noticed.

Posting your blog articles to your website is a great social media marketing strategy. The infusion of original content provides more opportunities to convert visitors to customers. Blogs also enlarge a website, potentially improving its ranking on search engines.

Blogs are valuable if they focus on information customers really need. If a blogger provides valuable, relevant and compelling information, chances of resonating with an audience are good. When you resonate with your audience, you pick up sales.

When the time comes for someone to choose a funeral home, Legacy Funeral Chapels wants their name to come to mind. Blogging can help. Contact us to learn more.

Spring cleaning uncovers a simple, yet precious, treasure

Joan is reminded of writing a letter to Will Koehne.
Here’s a throwback photo of our family at Will’s graduation party.

Nothing takes you back in time like reading an old, handwritten letter that you don’t recall writing.

I was doing some spring cleaning in our son Will’s bedroom this week and came across two boxes of “treasures” he had saved. Inside one box I found a couple of letters I wrote to him six years ago, right after he left home to attend college.

I was touched. I guess those letters meant something special to him. They meant something to me, too. I couldn’t read them fast enough, yet I wanted to read them slowly to savor the memories.

Those letters to our son were filled with news about home, like his sister’s “chipmunk cheeks” because she had her wisdom teeth pulled and how we were eating green beans from the garden, even though it was late August.

Reading the letters was like opening a time capsule dated 2011 with the title: The Koehne Family Chronicles. The subtitle would have read something like this: Mom and Dad send firstborn to college – and they miss him. The words of those letters connected us to our son during a pivotal time in our lives. He was learning about independence, and we were learning about letting go. Writing those letters was a way for us to connect with our son.

Isn’t that what writing is all about? Making connections?

The writing I do today is called content marketing. I’m creating and sharing online content that piques the reader’s interest. Although the content isn’t sent in the form of a handwritten letter, it has that same ability to resonate with the reader. The content is authentic and original. It’s interesting. It’s conversational. It gives a glimpse into what’s important today.

Whether I’m writing website content, news releases, blog articles or newsletters, I strive to connect with my audience. Making that connection is one of the first steps to making a sale. What audience are you trying to connect with? How might Writer to the Rescue help you make that connection?